UTM link generator
UTM tags tell Google Analytics where a visitor came from. Without them, traffic from your newsletter, from Viber and from the QR code on a brochure gets lumped into one generic “direct” bucket, and the advertising can't be measured.
- Preset channels
- Cleans up tags
- Runs in your browser
Where the visitor comes from — facebook, google, newsletter.
The type of traffic — cpc, social, email, banner.
The campaign name — black-friday-2026.
For paid search — the keyword the ad is shown for.
Which exact creative or button — banner-a, banner-b.
The campaign ID from the ad platform.
How to use the tool
Paste the URL
The page the ad leads to. If it already has UTM tags, they are replaced — two utm_source values in one URL aren't recorded anywhere.
Choose a channel
The buttons at the top fill in the source and medium for the most common placements. The rest you type in by hand.
Copy the link
The finished URL goes into the ad, the newsletter or the post. In Analytics it shows up under Traffic acquisition.
Frequently asked questions
Three: utm_source (where from), utm_medium (what type of traffic) and utm_campaign (which campaign). Without them the report stays incomplete. The rest are for finer segmentation.
Google Analytics groups them by exact text. “Facebook” and “facebook” count as two different sources, and the report splits in two. That's why cleanup is on by default.
Not when set up properly. A page with tags is the same page, so it's best to have a canonical pointing to the clean URL. Then the search engine knows which version to rank.
It's not a good idea. An internal click with UTM tags starts a new session and attributes the traffic to an external source — that's where the strange numbers in the report come from.
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