UX/UI strategy
The most expensive decisions are made before design. This is where we check whether the user journey works, while changes are still free.
Feel free to contact our specialists:
Why does strategy come before design?
A beautiful screen in the wrong place won't save a project. Layout decides more than colors do.
Research and competitors
User personas
We look at who will use the website, what they are looking for and where they drop off today. Competitor analysis shows where you have an advantage worth showcasing.
Information architecture
Clickable prototype
We organize the pages and flows, then test them on a prototype. It's easier to move a screen in a prototype than a feature in a finished website.
What do you get from UX/UI strategy?
Fewer assumptions and a much shorter path through development.
Data-driven decisions
We work with what the analytics and conversations with your customers show, not with the taste of whoever speaks last.
A prototype you can click through
You get a clickable mockup, not a static image. You can feel where every button leads before a single line of code is written.
Cheaper changes
A change in the prototype takes hours. The same change after development takes weeks and shifts the timeline of the entire project.
How the strategy phase works.
A short, intensive phase that shapes everything that follows.
Research
We review your analytics, talk to people on your sales team and go through the competition.
We look for where visitors are being lost today — usually in two or three specific places.
Structure and flows
We organize the pages and the paths between them. Only then is a screen drawn.
Every decision is recorded with its reasoning, so it isn't revisited three times.
Prototype and validation
You get a clickable mockup and walk through your customer's journey.
Changes here take hours. The same changes after development take weeks.
How much does web design for your project cost?
A quick estimate based on scope.
What are we designing?
How many screens?
Do you need a design system?
Mobile version?
What's your timeline?
Estimated project price
from €850
Everything you need for a strong digital presence — in one place.
All servicesWhy Web Factor?
We combine strategy, design and technology to create more than a beautiful result — a tool that works for your business every day.
Some of our clients.
We've had the pleasure of creating digital experiences for market-leading companies and forward-looking startups.
Some of our latest projects.
Our focus is on striking visual solutions — functional and genuinely pleasant to use.
All projects
Lighthouse Golf & Spa Hotel
We created the flagship website of Lighthouse Golf & Spa Hotel — a luxury resort in Balchik with a golf course, a spa center and a hotel offering first-class service.
Mait
We designed and developed the flagship website of MAIT — an investment company with over 24 years of experience building modern, low-energy buildings in Bulgaria.
Transins
We developed the corporate website of Transins — a company with 32 years of experience in waste recycling and management in Bulgaria.
Shivana Residence
We created the website of Shivana Residence — a boutique complex of 21 detached houses with yards and a shared pool in the Priboy area of Asparuhovo, above the Black Sea.
Let's keep it simple.
Three clear steps from the first call to the start of work — no unnecessary meetings and no surprises along the way.
Step 1
Schedule a call
We want to learn more about you — your goals, what's working and where you need help. That's how we judge whether we're the right partner and can put together a plan that delivers real results.
Step 2
You get a tailored plan
We send you a clear proposal built around your goals — no fluff and no template price lists.
Step 3
We get to work
From day one, we're fully committed to your project. We dig into the details, communicate clearly and focus on one thing: results that matter.
Book your first call
What's it like to work with us?
The most accurate assessment of our work comes from the people we've done it with. Here's what they say.
We can also help with
A project rarely comes down to just one thing. Here's what else we can help with when the need arises.