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SEO optimization

SEO specialists who know how to reach your goals! Get ahead of the competition with Web Factor and rank at the top of Google.

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SEO optimization
SEO optimization
SEO optimization

What does SEO optimization include?

SEO is a process, not a one-off service. We work on three fronts at once, because Google looks at all three.

Technical audit

Content optimization

Link building

Local SEO

We start with an audit that shows exactly where you are losing rankings, then continue with a plan prioritized by impact.

Monthly reports

Every month you get a clear report — rankings, organic traffic and inquiries, not a spreadsheet of abstract numbers.

What goes into our SEO optimization?

No magic — just method. From the technical audit to the monthly report: here is what we work on to get your website ahead and keep it there.

On-Page SEO

We optimize titles, meta descriptions, heading tag structure and internal linking. The content is written for people and structured for Google.

Technical SEO

Speed, Core Web Vitals, mobile optimization, structured data, XML sitemap, robots.txt and HTTPS — everything Google checks before the content.

Keyword research

We find the queries your customers actually search for, and the ones your competitors haven't claimed yet. We analyze volume, competition and potential.

Link building and authority

We build links from relevant, trusted websites — among the strongest signals for Google. We use only white-hat techniques, with no risk of penalties.

Local SEO

We optimize your Google Business Profile, local citations, reviews and regional queries. People searching “near me” find you, not your competitor.

SEO content

Original copy written by a specialist, not an AI generator. Every page answers a real question and follows Google's E-E-A-T principles.

Measurable results and reports

Every month you get a report: keyword rankings, organic traffic, clicks, impressions and conversions. You know what works and what the return is.

Long-term SEO strategy

SEO is a marathon, not a sprint. We build a strategy for your industry with clear quarterly goals and respond proactively to every algorithm change.

Audit and competitor analysis

Every project starts with a full technical audit and competitor analysis. We find the quick wins — the pages where you can rank with minimal investment.

Visibility in AI search

Google AI Overviews, ChatGPT and Perplexity increasingly give the answer in place of the classic blue link. We prepare your website to be cited there — with clear answers in the text, recognizable brand facts and an llms.txt file.

Only Google-approved techniques

We work exclusively with white-hat methods. No bought links, no keyword stuffing, no hidden text — the results hold up after algorithm updates.

How we work on your rankings.

SEO is not a one-off service but consistent work. Here is what it looks like in practice — with no promises we can't measure.

Audit and analysis

Audit and analysis

We start with a full technical audit: speed, indexing, structure, duplicate content and everything else holding the website back.

We analyze your competitors and the queries that bring them traffic while you don't show up yet.

The result is a prioritized list: what delivers the most for the least effort.

Optimization

Optimization

We remove the technical bottlenecks — speed, Core Web Vitals, structured data, internal linking.

We rewrite and expand the content around real search queries instead of piling it up for volume.

We use only Google-approved methods, so your rankings hold after the next algorithm update.

Reports and growth

Reports and growth

Every month you get a report with rankings, traffic, clicks and inquiries — numbers, not generalities.

We discuss what worked and what comes next, instead of waiting for results to arrive on their own.

The plan is adjusted based on the data — SEO works best as a continuous process.

How much will SEO optimization cost you?

Calculate your monthly subscription.

How competitive is your industry?

We don't make promises. We show results.

A few screenshots from projects we work on — Google test results and search rankings for real clients.

Google PageSpeed: a score of 100 for performance, accessibility, best practices and SEO
0 msTotal Blocking Time
Website development with a Google test score of 100 out of 100
4 × 100Google Lighthouse
First and second position on Google for “toothache” (Bulgarian search) after SEO optimization
#1 and #2“toothache”
First and second position on Google for “leg prostheses” (Bulgarian search)
#1 and #2“leg prostheses”

Real websites. Real search queries. The results come from the code and content — not from bought links.

Speed is a ranking signal. That's why we build it in from the start of development.

Everything you need for a strong digital presence — in one place.

All services

Why Web Factor?

We combine strategy, design and technology to create more than a beautiful website — a tool that works for your business every day.

Focus on what matters most: your business

Every decision serves your goals. We design with purpose — that's how creativity turns into measurable results.

Powerful marketing tools

Marketing and design are inseparable. We combine them into experiences that impress, sell and stay with people.

Close communication

Great results come from good relationships. We stay in constant contact with our clients, because clear communication leads to success.

Deadlines met

We respect your deadlines and our own. With careful planning and clear communication, we keep projects on schedule.

Flexibility

Need a change? No problem. Our lean approach and clean code let your website evolve effortlessly.

Beyond expectations

We're truly invested in your success. That drives us to give more and to celebrate every win together with you.

Some of our clients.

We've had the pleasure of creating digital experiences for market-leading companies and forward-looking startups.

MaitLighthouse Golf & Spa ResortNIDO ResidenceAve CeramicaAntiques FranceHotel ContinentalCossaraLucaffé BulgariaTransinsThe Open Sea ResidencePasiforaNov Vek
Op. Dr. Muhammet Dilber
Legacy by SunlifeOxBrokersOrolineGoldAgricultureBulgariaAstoria MareAstoria CollectionGoldExVia AhinoraGreen Shield ShopBIOSAImoti Premier
GelistudioGlob StroyFuture HouseInvest TimeGT Rent a CarLightsWeedness CBDOxbuildArhontCherno More Auto10 QTopparceliViking ConsultingOrtomediksRezach.bgSirena Palace ObzorGaleria BuildDoctor ColorCharmsZamkoLakeView PomorieKrastevi & PartnersNestra

Some of our latest projects.

Our focus is on striking visual solutions — functional and genuinely pleasant to use.

All projects
Lighthouse Golf & Spa Hotel

Lighthouse Golf & Spa Hotel

We created the flagship website of Lighthouse Golf & Spa Hotel — a luxury resort in Balchik with a golf course, a spa center and a hotel offering first-class service.

Mait

Mait

We designed and developed the flagship website of MAIT — an investment company with over 24 years of experience building modern, low-energy buildings in Bulgaria.

Transins

Transins

We developed the corporate website of Transins — a company with 32 years of experience in waste recycling and management in Bulgaria.

Shivana Residence

Shivana Residence

We created the website of Shivana Residence — a boutique complex of 21 detached houses with yards and a shared pool in the Priboy area of Asparuhovo, above the Black Sea.

All projects

Let's keep it simple.

Three clear steps from the first call to the start of work — no unnecessary meetings and no surprises along the way.

Step 1

Schedule a call

We want to learn more about you — your goals, what's working and where you need help. That's how we judge whether we're the right partner and can put together a plan that delivers real results.

Step 2

You get a tailored plan

We send you a clear proposal built around your goals — no fluff and no template price lists.

Step 3

We get to work

From day one, we're fully committed to your project. We dig into the details, communicate clearly and focus on one thing: results that matter.

Book your first call

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What's it like to work with us?

The most accurate assessment of our work comes from the people we've done it with. Here's what they say.

5.00

Overall rating for Web Factor

All reviews
5.0

We've been working with them for years, and each new task goes more smoothly than the last. The website brings us inquiries every day, and when something needs to change, it happens quickly and without us having to explain. We're very happy and recommend them without hesitation.

Clima LuxAir conditioning & heating, Varna
5.0

I wanted a website that feels like the world of my books — not a sales showcase, but a doorway into it. The team read the series before sketching a single thing, and came back with a dark, fairy-tale look in which every chapter has its own place. My readers tell me they've spent hours exploring it.

DesislavaAuthor
5.0

The work was done extremely fast, and feedback came almost immediately. Communication was clear at every step, and the team accommodated every one of our wishes.

Kosta ChervenkovOwner, MAIT
5.0

An extremely professional and motivated team! They always strive to provide the best service to the client. Innovative and passionate about their work!

Darina IvanovaCEO, Invest Time
5.0

Great SEO optimization, website development and maintenance. Always available and full of new ideas. They built two websites for us, and now we've commissioned an online store from them.

Stanislav KomarovManaging Director, Komarov Consult
5.0

Exceptionally good communication with the company's manager and team. Personal commitment to and care for the project from the manager. The design was created very quickly and needed very few corrections from its first version. The right planning, optimization and support at every stage helped us achieve maximum results!

Stanislav BazhdarovOwner, Tanzania Extreme Fishing

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We can also help with

A project rarely comes down to just one thing. Here's what else we can help with when the need arises.

Digital marketing

Channels, budgets and reports that show what drives results.

Branding

A recognizable brand — from the logo mark to all promo materials.

Make a difference with Web Factor

Make a difference with Web Factor

Ready for a new website? Let's build it.

Get in touch so we can discuss your needs and see how we can help you reach your goals

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We're available every day from
8:30 a.m. to 8:30 p.m. (Sofia time)

+359 88 33 22 379