Nova Yachts
We developed the refined online presence of Nova Yachts — a superyacht management, charter and new-build company.
Nova Yachts
We developed the refined online presence of Nova Yachts — a company in management, charter and new projects in the superyacht industry. The elegant, minimalist design puts the visual focus directly on the yachts and exclusive services, without superfluous decorative elements that would distract from the product. The site structure is clean and mobile-friendly, with a clear focus on the brand's high-end positioning — a decisive detail when communicating with an international clientele used to the highest level of digital experience in every industry they deal with.
- Custom design
- UX/UI
- Web design
- Web development
- Back-end development
- Optimization
- Front-end development
- Hosting & maintenance
- Travel agencies
Branding
The mark is a globe with meridians — the yachts set out from here to the whole world. Red carries the name, while the site rests on a muted marine palette — misty blue over graphite. The mark only works on a light background, so it always has white beneath it.
Colors
Sea mist
HEX #8CB8C6
RGB 140,184,198
Dark graphite
HEX #323E48
RGB 50,62,72
Signal red
HEX #CA070A
RGB 202,7,10
Misty mint
HEX #ACC0C6
RGB 172,192,198
Typography:
Feijoa Display
Aa, Bb, Cc, Dd, Ee, Ff, Gg, Hh, Ii, Jj, Kk, Ll, Mm, Nn, Oo, Pp, Qq, Rr, Ss, Tt, Uu, Vv, Ww, Xx, Yy, Zz
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Lato
Aa, Bb, Cc, Dd, Ee, Ff, Gg, Hh, Ii, Jj, Kk, Ll, Mm, Nn, Oo, Pp, Qq, Rr, Ss, Tt, Uu, Vv, Ww, Xx, Yy, Zz
0 1 2 3 4 5 6 7 8 9 10
Design for every
device
We design for each screen size separately — from a widescreen monitor to the phone in your pocket — so the experience is equally good everywhere.
Over 22 pages
A clear structure and well-organized content in which visitors find what they're looking for on the first try.
Design for desktop and mobile
One design that looks and works equally well on a monitor, tablet and phone.
Easy to use
Intuitive navigation and fast loading — nothing standing between the customer and the action.
Every view is tested on real devices before launch — because mobile traffic has long been the main traffic, not the extra.
Built with the mobile screen in mind
Over 70% of visits come from a phone. That's why we start there — and build up to tablet and desktop, instead of shrinking a finished desktop design.
Every screen is checked on a real device, not just in a browser. That way, differences are caught before launch, not after it.
Scroll the screen in the phone — this is the project's real mobile version, exactly as the client sees it.
Phone first, then everything else
We design from the smallest screen up. That way, what matters most stays visible everywhere, instead of being hastily rearranged for mobile.
Fast, even on a weak connection
We optimize images and code for mobile networks. The page starts loading in under a second — not after the visitor has already given up.
Thumb-friendly
Buttons, forms and navigation are designed for one-handed use on the go — no zooming, no accidental taps.
Project timeline
The work proceeds in clear phases with a fixed scope — you know what happens in each one and when to expect the result.
Phase 1 1 week
ResearchStructureCompetitor analysisPhase 2 2 weeks
Custom designUX/UIWeb designPhase 3 2 weeks
Web developmentBack-end developmentFront-end developmentPhase 4 1 week
OptimizationHosting & maintenanceMore projects
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