Lights
We built the full-featured online store Lights.bg, offering a wide selection of indoor and outdoor lighting.
Lights
We built Lights.bg, a full-featured online store offering a wide range of indoor and outdoor lighting, including LED and smart solutions for home and business, from the largest Bulgarian manufacturer of lighting fixtures. Intuitive categorization by room, style and lighting type, along with detailed product descriptions, makes choosing easier and drives conversions. The positioning around free delivery and competitive prices is displayed prominently, directly addressing the key criteria for online home shopping. The result is a store that supports a broad catalog with fast, clear navigation and a steady volume of orders.
- Custom design
- UX/UI
- Web design
- Web development
- Back-end development
- Optimization
- Front-end development
- Hosting & maintenance
- Online stores
Branding
The mark is a light bulb drawn with a single yellow line — light is both the product and the logo. The dark blue keeps the whole store calm so the photos of the fixtures stand out, while yellow and green highlight prices and stock availability.
Colors
White
HEX #FFFFFF
RGB 255,255,255
Yellow
HEX #FFCC02
RGB 255,204,2
Green
HEX #429B24
RGB 66,155,36
Navy blue
HEX #041E42
RGB 4,30,66
Typography:
Open Sans
Aa, Bb, Cc, Dd, Ee, Ff, Gg, Hh, Ii, Jj, Kk, Ll, Mm, Nn, Oo, Pp, Qq, Rr, Ss, Tt, Uu, Vv, Ww, Xx, Yy, Zz
0 1 2 3 4 5 6 7 8 9 10
Design for every
device
We design for each screen size separately — from a widescreen monitor to the phone in your pocket — so the experience is equally good everywhere.
Over 22 pages
A clear structure and well-organized content in which visitors find what they're looking for on the first try.
Design for desktop and mobile
One design that looks and works equally well on a monitor, tablet and phone.
Easy to use
Intuitive navigation and fast loading — nothing standing between the customer and the action.
Every view is tested on real devices before launch — because mobile traffic has long been the main traffic, not the extra.
Built with the mobile screen in mind
Over 70% of visits come from a phone. That's why we start there — and build up to tablet and desktop, instead of shrinking a finished desktop design.
Every screen is checked on a real device, not just in a browser. That way, differences are caught before launch, not after it.
Scroll the screen in the phone — this is the project's real mobile version, exactly as the client sees it.
Phone first, then everything else
We design from the smallest screen up. That way, what matters most stays visible everywhere, instead of being hastily rearranged for mobile.
Fast, even on a weak connection
We optimize images and code for mobile networks. The page starts loading in under a second — not after the visitor has already given up.
Thumb-friendly
Buttons, forms and navigation are designed for one-handed use on the go — no zooming, no accidental taps.
Project timeline
The work proceeds in clear phases with a fixed scope — you know what happens in each one and when to expect the result.
Phase 1 1 week
ResearchStructureCompetitor analysisPhase 2 2 weeks
Custom designUX/UIWeb designPhase 3 2 weeks
Web developmentBack-end developmentFront-end developmentPhase 4 1 week
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