Gumi Tsentar Varna
We built a full-featured online store for Gumi Tsentar Varna — a specialist tire retailer offering fitting and replacement, with over 27,000 tire models from top brands.
Gumi Tsentar Varna
We built a fully featured online store for Gumi Tsentar Varna — a specialist tire retailer with fitting and changeover services, offering over 27,000 types of tires from top brands. The rich catalog with filters by size, season and brand helps customers quickly find the right product for their car, and convenient online ordering removes the need to call for prices and availability. The service booking system syncs the online order with the physical fitting, cutting the time customers spend at the shop. The result is a store that brings in real sales and a steady stream of new customers in Varna and the region.
- Custom design
- UX/UI
- Web design
- Web development
- Back-end development
- Optimization
- Front-end development
- Hosting & maintenance
- Cars & transfers
Branding
The mark is an “S” over a tire tread pattern, enclosed in a circle and set in a red square — the brand is recognizable both from a distance and at favicon size. Red carries the accents and buy buttons, while everything else sits on black so the photos of tires and rims stand out.
Colors
White
HEX #FFFFFF
RGB 255,255,255
Light gray
HEX #F1F1F1
RGB 241,241,241
Red
HEX #9D0001
RGB 157,0,1
Dark red
HEX #760001
RGB 118,0,1
Graphite
HEX #222222
RGB 34,34,34
Typography:
Montserrat
Aa, Bb, Cc, Dd, Ee, Ff, Gg, Hh, Ii, Jj, Kk, Ll, Mm, Nn, Oo, Pp, Qq, Rr, Ss, Tt, Uu, Vv, Ww, Xx, Yy, Zz
0 1 2 3 4 5 6 7 8 9 10
Design for every
device
We design for each screen size separately — from a widescreen monitor to the phone in your pocket — so the experience is equally good everywhere.
Over 22 pages
A clear structure and well-organized content in which visitors find what they're looking for on the first try.
Design for desktop and mobile
One design that looks and works equally well on a monitor, tablet and phone.
Easy to use
Intuitive navigation and fast loading — nothing standing between the customer and the action.
Every view is tested on real devices before launch — because mobile traffic has long been the main traffic, not the extra.
Built with the mobile screen in mind
Over 70% of visits come from a phone. That's why we start there — and build up to tablet and desktop, instead of shrinking a finished desktop design.
Every screen is checked on a real device, not just in a browser. That way, differences are caught before launch, not after it.
Scroll the screen in the phone — this is the project's real mobile version, exactly as the client sees it.
Phone first, then everything else
We design from the smallest screen up. That way, what matters most stays visible everywhere, instead of being hastily rearranged for mobile.
Fast, even on a weak connection
We optimize images and code for mobile networks. The page starts loading in under a second — not after the visitor has already given up.
Thumb-friendly
Buttons, forms and navigation are designed for one-handed use on the go — no zooming, no accidental taps.
Project timeline
The work proceeds in clear phases with a fixed scope — you know what happens in each one and when to expect the result.
Phase 1 1 week
ResearchStructureCompetitor analysisPhase 2 2 weeks
Custom designUX/UIWeb designPhase 3 2 weeks
Web developmentBack-end developmentFront-end developmentPhase 4 1 week
OptimizationHosting & maintenanceMore projects
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