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GT Rent a Car

We designed the modern website of GT Rent a Car — a car rental company with a fleet of current models.

GT Rent a Car
About the project

GT Rent a Car

We designed the modern website of GT Rent a Car — a car rental company with a fleet of current models. The simple booking process and clear rates by model and rental period eliminate the uncertainty that usually stops customers from completing an order online. Additional services — roadside assistance and a replacement vehicle in case of trouble — are prominently displayed, reassuring customers even before the trip. The result is a website that works as an effective tool for direct online bookings, not just a company business card.

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Services
  • Custom design
  • UX/UI
  • Web design
  • Web development
  • Back-end development
  • Optimization
  • Front-end development
  • Hosting & maintenance
Industry
  • Cars & transfers

Branding

The mark carries the gold and five stars of high-end cars, while the silhouette above the letters hints at the line of the car body. On the website, a different pair leads — a rich blue for actions and a dark blue-gray for the calm background beneath them.

GT Rent a Car — logo

Colors

White

HEX #FFFFFF

RGB 255,255,255

Gold

HEX #CB8406

RGB 203,132,6

Blue

HEX #006CFF

RGB 0,108,255

Navy blue

HEX #0F1C2F

RGB 15,28,47

Typography:

Roboto

Aa, Bb, Cc, Dd, Ee, Ff, Gg, Hh, Ii, Jj, Kk, Ll, Mm, Nn, Oo, Pp, Qq, Rr, Ss, Tt, Uu, Vv, Ww, Xx, Yy, Zz

0 1 2 3 4 5 6 7 8 9 10

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Design for every
device

We design for each screen size separately — from a widescreen monitor to the phone in your pocket — so the experience is equally good everywhere.

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Over 22 pages

A clear structure and well-organized content in which visitors find what they're looking for on the first try.

Design for desktop and mobile

One design that looks and works equally well on a monitor, tablet and phone.

Easy to use

Intuitive navigation and fast loading — nothing standing between the customer and the action.

Every view is tested on real devices before launch — because mobile traffic has long been the main traffic, not the extra.

Built with the mobile screen in mind

Over 70% of visits come from a phone. That's why we start there — and build up to tablet and desktop, instead of shrinking a finished desktop design.

Every screen is checked on a real device, not just in a browser. That way, differences are caught before launch, not after it.

Phone frame
GT Rent a Car

Scroll the screen in the phone — this is the project's real mobile version, exactly as the client sees it.

Phone first, then everything else

We design from the smallest screen up. That way, what matters most stays visible everywhere, instead of being hastily rearranged for mobile.

Fast, even on a weak connection

We optimize images and code for mobile networks. The page starts loading in under a second — not after the visitor has already given up.

Thumb-friendly

Buttons, forms and navigation are designed for one-handed use on the go — no zooming, no accidental taps.

Project timeline

The work proceeds in clear phases with a fixed scope — you know what happens in each one and when to expect the result.

240 hours
6 weeks

Phase 1 1 week

ResearchStructureCompetitor analysis

Phase 2 2 weeks

Custom designUX/UIWeb design

Phase 3 2 weeks

Web developmentBack-end developmentFront-end development

Phase 4 1 week

OptimizationHosting & maintenance

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Make a difference with Web Factor

Make a difference with Web Factor

Ready for a new website? Let's build it.

Get in touch so we can discuss your needs and see how we can help you reach your goals

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8:30 a.m. to 8:30 p.m. (Sofia time)

+359 88 33 22 379