Doctor Color
Doctor Color is a car service center in Varna that we've partnered with for over 10 years — continuous development, technical improvements and SEO optimization.
Doctor Color
Doctor Color is an auto repair shop in Varna with which we have maintained a long-standing partnership of over 10 years — continuous development, technical improvements and SEO optimization. The result is a modern, flawlessly functioning website with top search engine positions for searches related to car repair and painting. Long-term work on the SEO strategy brings a steady stream of new customers, not a one-off effect. This project shows how consistent work over time turns a website into a real channel for new customers, not just a business card.
- Custom design
- UX/UI
- Web design
- Web development
- Back-end development
- Optimization
- Front-end development
- Hosting & maintenance
- Cars & transfers
Branding
The name is set in a square, almost technical typeface — “Doctor” in dark blue and “Color” in yellow, with “car body & paint” sitting quietly beneath them. Yellow is reserved for accents and arrows, dark blue carries the bars and headings, and white is left between them so the clean work on the cars shows.
Colors
White
HEX #FFFFFF
RGB 255,255,255
Gray-blue
HEX #8996A6
RGB 137,150,166
Yellow
HEX #F5C414
RGB 245,196,20
Navy blue
HEX #0D1A2E
RGB 13,26,46
Typography:
Open Sans
Aa, Bb, Cc, Dd, Ee, Ff, Gg, Hh, Ii, Jj, Kk, Ll, Mm, Nn, Oo, Pp, Qq, Rr, Ss, Tt, Uu, Vv, Ww, Xx, Yy, Zz
0 1 2 3 4 5 6 7 8 9 10
Design for every
device
We design for each screen size separately — from a widescreen monitor to the phone in your pocket — so the experience is equally good everywhere.
Over 22 pages
A clear structure and well-organized content in which visitors find what they're looking for on the first try.
Design for desktop and mobile
One design that looks and works equally well on a monitor, tablet and phone.
Easy to use
Intuitive navigation and fast loading — nothing standing between the customer and the action.
Every view is tested on real devices before launch — because mobile traffic has long been the main traffic, not the extra.
Built with the mobile screen in mind
Over 70% of visits come from a phone. That's why we start there — and build up to tablet and desktop, instead of shrinking a finished desktop design.
Every screen is checked on a real device, not just in a browser. That way, differences are caught before launch, not after it.
Scroll the screen in the phone — this is the project's real mobile version, exactly as the client sees it.
Phone first, then everything else
We design from the smallest screen up. That way, what matters most stays visible everywhere, instead of being hastily rearranged for mobile.
Fast, even on a weak connection
We optimize images and code for mobile networks. The page starts loading in under a second — not after the visitor has already given up.
Thumb-friendly
Buttons, forms and navigation are designed for one-handed use on the go — no zooming, no accidental taps.
Project timeline
The work proceeds in clear phases with a fixed scope — you know what happens in each one and when to expect the result.
Phase 1 1 week
ResearchStructureCompetitor analysisPhase 2 2 weeks
Custom designUX/UIWeb designPhase 3 2 weeks
Web developmentBack-end developmentFront-end developmentPhase 4 1 week
OptimizationHosting & maintenanceMore projects
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