Clima Lux
Clima Lux Varna sells, installs and services air conditioners from leading brands, and we built their online store with a clear goal — to generate a steady flow of new inquiries.
Clima Lux
Clima Lux Varna sells, installs and services air conditioners from leading brands, and we built their online store with a clear goal — to generate a steady stream of new inquiries. A targeted SEO strategy brought the company to top positions for searches such as “air conditioners Varna”, which means reaching customers while they're still searching on Google, not just within the existing customer base. The product structure and clear categories make it easy to compare models and brands. The result is a store that both sells online and feeds the service business with real customers.
- Custom design
- UX/UI
- Web design
- Web development
- Back-end development
- Optimization
- Front-end development
- Hosting & maintenance
- Online stores
Branding
The name is split into two tiles — cool blue for “Clima” and warm red for “Lux” — with a power button between them. The whole business is in this mark: the temperature and the switch that controls it. Dark blue carries the navigation; red marks the discounts.
Colors
White
HEX #FFFFFF
RGB 255,255,255
Icy gray
HEX #EEF1F6
RGB 238,241,246
Blue
HEX #1D4ED8
RGB 29,78,216
Red
HEX #C8102E
RGB 200,16,46
Navy blue
HEX #16214A
RGB 22,33,74
Typography:
Montserrat
Aa, Bb, Cc, Dd, Ee, Ff, Gg, Hh, Ii, Jj, Kk, Ll, Mm, Nn, Oo, Pp, Qq, Rr, Ss, Tt, Uu, Vv, Ww, Xx, Yy, Zz
0 1 2 3 4 5 6 7 8 9 10
Design for every
device
We design for each screen size separately — from a widescreen monitor to the phone in your pocket — so the experience is equally good everywhere.
Over 22 pages
A clear structure and well-organized content in which visitors find what they're looking for on the first try.
Design for desktop and mobile
One design that looks and works equally well on a monitor, tablet and phone.
Easy to use
Intuitive navigation and fast loading — nothing standing between the customer and the action.
Every view is tested on real devices before launch — because mobile traffic has long been the main traffic, not the extra.
Built with the mobile screen in mind
Over 70% of visits come from a phone. That's why we start there — and build up to tablet and desktop, instead of shrinking a finished desktop design.
Every screen is checked on a real device, not just in a browser. That way, differences are caught before launch, not after it.
Scroll the screen in the phone — this is the project's real mobile version, exactly as the client sees it.
Phone first, then everything else
We design from the smallest screen up. That way, what matters most stays visible everywhere, instead of being hastily rearranged for mobile.
Fast, even on a weak connection
We optimize images and code for mobile networks. The page starts loading in under a second — not after the visitor has already given up.
Thumb-friendly
Buttons, forms and navigation are designed for one-handed use on the go — no zooming, no accidental taps.
Project timeline
The work proceeds in clear phases with a fixed scope — you know what happens in each one and when to expect the result.
Phase 1 1 week
ResearchStructureCompetitor analysisPhase 2 2 weeks
Custom designUX/UIWeb designPhase 3 2 weeks
Web developmentBack-end developmentFront-end developmentPhase 4 1 week
OptimizationHosting & maintenanceMore projects
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