Charms
Charms is a leading online jewelry store in Bulgaria, for which we built a clean, stylish and intuitive shopping platform.
Charms
Charms is a leading online jewelry store in Bulgaria, for which we built a clean, stylish and intuitive shopping platform. A targeted SEO strategy and carefully developed product categories bring in traffic from shoppers already looking for a specific type of jewelry — ready to order, not just browse. Secure payment methods and an elegant user experience turn the first order into long-term brand loyalty. We built a store that combines visual appeal with real sales results.
- Custom design
- UX/UI
- Web design
- Web development
- Back-end development
- Optimization
- Front-end development
- Hosting & maintenance
- Fashion store
Branding
The name is set in widely spaced capitals in a warm bronze, with “Bulgaria” running beneath it as a handwritten signature — the way it would be engraved on a piece of jewelry. The palette is taken from the skin and metal in the photos: nude, bronze and black, without a single bright tone to distract from the product.
Colors
White
HEX #FFFFFF
RGB 255,255,255
Nude
HEX #C4AD9A
RGB 196,173,154
Bronze
HEX #AFA7A0
RGB 175,167,160
Black
HEX #202020
RGB 32,32,32
Typography:
Jost
Aa, Bb, Cc, Dd, Ee, Ff, Gg, Hh, Ii, Jj, Kk, Ll, Mm, Nn, Oo, Pp, Qq, Rr, Ss, Tt, Uu, Vv, Ww, Xx, Yy, Zz
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Mulish
Aa, Bb, Cc, Dd, Ee, Ff, Gg, Hh, Ii, Jj, Kk, Ll, Mm, Nn, Oo, Pp, Qq, Rr, Ss, Tt, Uu, Vv, Ww, Xx, Yy, Zz
0 1 2 3 4 5 6 7 8 9 10
Design for every
device
We design for each screen size separately — from a widescreen monitor to the phone in your pocket — so the experience is equally good everywhere.
Over 22 pages
A clear structure and well-organized content in which visitors find what they're looking for on the first try.
Design for desktop and mobile
One design that looks and works equally well on a monitor, tablet and phone.
Easy to use
Intuitive navigation and fast loading — nothing standing between the customer and the action.
Every view is tested on real devices before launch — because mobile traffic has long been the main traffic, not the extra.
Built with the mobile screen in mind
Over 70% of visits come from a phone. That's why we start there — and build up to tablet and desktop, instead of shrinking a finished desktop design.
Every screen is checked on a real device, not just in a browser. That way, differences are caught before launch, not after it.
Scroll the screen in the phone — this is the project's real mobile version, exactly as the client sees it.
Phone first, then everything else
We design from the smallest screen up. That way, what matters most stays visible everywhere, instead of being hastily rearranged for mobile.
Fast, even on a weak connection
We optimize images and code for mobile networks. The page starts loading in under a second — not after the visitor has already given up.
Thumb-friendly
Buttons, forms and navigation are designed for one-handed use on the go — no zooming, no accidental taps.
Project timeline
The work proceeds in clear phases with a fixed scope — you know what happens in each one and when to expect the result.
Phase 1 1 week
ResearchStructureCompetitor analysisPhase 2 2 weeks
Custom designUX/UIWeb designPhase 3 2 weeks
Web developmentBack-end developmentFront-end developmentPhase 4 1 week
OptimizationHosting & maintenanceMore projects
All projects
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We developed the large-scale OrolineGold platform (also known as Rolex Gold and Zlatna Linia) — an online store for gold jewelry with a tradition dating back to 2004, offering over 10,000 designs.
Pasifora
We built the Pasifora online store — Pandora jewelry with charms, bracelets, earrings and pendants, organized by occasion and by collection.