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Astoria Collection

We developed the flagship website of Astoria Collection — a portfolio of luxury hotels with high standards of hospitality and attention to every detail of the stay.

Astoria Collection
About the project

Astoria Collection

We developed the flagship website of Astoria Collection — a portfolio of luxury hotels with high standards of hospitality and attention to every detail of the stay. The elegant look and detailed presentation of each hotel in the collection let guests feel the atmosphere before they arrive, while easy booking turns the website into an effective direct sales channel, free of the commissions charged by booking platforms.

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Services
  • Custom design
  • UX/UI
  • Web design
  • Web development
  • Back-end development
  • Optimization
  • Front-end development
  • Hosting & maintenance
Industry
  • Hotels & restaurants

Branding

The “A” monogram sits in a copper diamond — a single mark that unites all of the group's hotels, while the name is set in a widely spaced serif with “Hotels & Resorts” beneath it. Navy blue holds the frame, copper adds warmth, and white is left in between so the photos of each hotel can breathe.

Astoria Collection — logo

Colors

White

HEX #FFFFFF

RGB 255,255,255

Sand

HEX #EACD62

RGB 234,205,98

Copper

HEX #B18569

RGB 177,133,105

Navy blue

HEX #024262

RGB 2,66,98

Typography:

Cormorant Garamond

Aa, Bb, Cc, Dd, Ee, Ff, Gg, Hh, Ii, Jj, Kk, Ll, Mm, Nn, Oo, Pp, Qq, Rr, Ss, Tt, Uu, Vv, Ww, Xx, Yy, Zz

0 1 2 3 4 5 6 7 8 9 10

Montserrat

Aa, Bb, Cc, Dd, Ee, Ff, Gg, Hh, Ii, Jj, Kk, Ll, Mm, Nn, Oo, Pp, Qq, Rr, Ss, Tt, Uu, Vv, Ww, Xx, Yy, Zz

0 1 2 3 4 5 6 7 8 9 10

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Design for every
device

We design for each screen size separately — from a widescreen monitor to the phone in your pocket — so the experience is equally good everywhere.

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Over 22 pages

A clear structure and well-organized content in which visitors find what they're looking for on the first try.

Design for desktop and mobile

One design that looks and works equally well on a monitor, tablet and phone.

Easy to use

Intuitive navigation and fast loading — nothing standing between the customer and the action.

Every view is tested on real devices before launch — because mobile traffic has long been the main traffic, not the extra.

Built with the mobile screen in mind

Over 70% of visits come from a phone. That's why we start there — and build up to tablet and desktop, instead of shrinking a finished desktop design.

Every screen is checked on a real device, not just in a browser. That way, differences are caught before launch, not after it.

Phone frame
Astoria Collection

This is the project's real mobile version, exactly as the client sees it.

Phone first, then everything else

We design from the smallest screen up. That way, what matters most stays visible everywhere, instead of being hastily rearranged for mobile.

Fast, even on a weak connection

We optimize images and code for mobile networks. The page starts loading in under a second — not after the visitor has already given up.

Thumb-friendly

Buttons, forms and navigation are designed for one-handed use on the go — no zooming, no accidental taps.

Project timeline

The work proceeds in clear phases with a fixed scope — you know what happens in each one and when to expect the result.

240 hours
6 weeks

Phase 1 1 week

ResearchStructureCompetitor analysis

Phase 2 2 weeks

Custom designUX/UIWeb design

Phase 3 2 weeks

Web developmentBack-end developmentFront-end development

Phase 4 1 week

OptimizationHosting & maintenance

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Make a difference with Web Factor

Make a difference with Web Factor

Ready for a new website? Let's build it.

Get in touch so we can discuss your needs and see how we can help you reach your goals

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We're available every day from
8:30 a.m. to 8:30 p.m. (Sofia time)

+359 88 33 22 379